As your sales team knows, reaching out to contacts who have already expressed interest in the products or services that you offer drastically increases your chances of a deal. Digital marketing is an excellent way to get noticed by your target audience, generate interest, and make them take the first step in a sales cycle – open up a line of communication.
The Launchpad Team offers two types of digital marketing services to its clients: email campaigns and LinkedIn engagement. Both provide direct access to your potential customers and, when executed correctly, offer a sneak peek into their challenges and needs. Armed with this information, your sales executives will be able to provide tailored offerings and reduce the length of a sales cycle.
- Benefits of email marketing
- Benefits of LinkedIn marketing
What problems outsourced digital marketing can address in your company ?
Sales is an outbound activity and, while remaining one of the most efficient ways to close deals, requires full-time commitment and a dedicate sales force. Outsourcing digital marketing frees up the time of your sales team by continuously generating warm leads, which can then be turned into paying customers.
Smart Allocation of Resources
Digital marketing – be it via LinkedIn or email – allows even small businesses with limited resources to scale up their message, reaching customers across various demographics and regions. However, marketing is a science, driven by data, experimentation, and knowledge of the digital landscape. The Launchpad Group employs seasoned digital marketing professionals, who can skillfully map out and execute a strategy based on your unique needs.