A healthy sales pipeline depends on a strong lead generation strategy that is regularly reviewed and adjusted for optimal results. Nobody likes to be sold. Customers are looking to be engaged, to be listened to, and to be heard. Generating and nurturing a lead allows business to do just that – understand potential customers’ individual needs, devise a customized strategy, and showcase how its products or services are best suited to address these customers’ pain points.
While lead generation campaigns drastically improve conversions, they require a substantial allocation of resources in terms of money, staff, and time. For many businesses such commitment is simply not feasible. Outsourcing is the answer. Why hire dozens of new employees, spend time and money on training them, and purchase expensive software when The Launchpad Team has the entire process set up and ready to go? Unlike most outsourcing centers, we offer a hybrid lead generation service, which means our strategy is based on a combination of telemarketing and digital marketing, maximizing our reach and engagement.
Why Outsource Lead Generation ?
Proper lead generation requires a comprehensive strategy that will connect various interaction points with potential customers and use gathered information to create a detailed profile as a support tool for sales professionals.
Smart resource planning
Outsourcing lead generation is a substantially more affordable alternative to running campaigns internally. Coupled with strengthened sales potential, outsourcing this process creates a reliable partner that’s directly invested in the success of your business.
Access to specialized technologies
The Launchpad Team employs industry’s latest tech for such processes as email marketing, data retrieval, data management, and information analysis.
Building an internal lead generation function is a heavy financial investment. As such, it presents serious risks should the results disappoint, especially for small businesses. Outsourcing solves this problem as it gives business owners the flexibility to stop, resume, and pause their partnership at any point.
What Problems Outsourced Hybrid Lead Generation Can Address In Your Company ?
Every user has his/hers preferred mode of communication. For some it’s email, others appreciate quick LinkedIn interactions. Finally, there are those who are best engaged via a phone call. Limiting your outreach efforts to only one mode of interaction reduces the number of people you successfully engage.
Long-Term Strategy & Immediate Results
Telemarketing is typically a more direct approach to lead generation. As such, it delivers faster results. However, successful companies cannot rely entirely on short-term gains. Digital marketing allows businesses to build renewable sources of leads, which, upon initial set-up, require only smaller adjustments.
Email and LinkedIn marketing campaigns engage potential customers on a more consistent basis, nurturing leads over time, and ensuring that appointments that you get are even more qualified and sales ready when we get them on the phone.