The Cost of Operating an
In-House Lead Generation Program
Many businesses opt to manage and run an in-house lead generation program, but this isn’t always the best option for those who are strategic with their marketing budget. If you decide to build a lead generation program internally, be prepared to account for costs related to tools, manpower, and other expenses. Typically, lead generation programs begin showing promising results after about 3 months.
In this guide, we’ll provide a quick breakdown of the expenses involved in running an in-house lead generation campaign. The average prices presented are based on research and feedback from our clients who have undertaken this approach.
Tools
Marketing Automation Tools
Fee: $400/month
Basic CRM/Sales Development Automation
Fee: $45/month
LinkedIn Automation
Fee: $45/month
Dialer
Fee: $440/month
Database
Fee: $1000/month
Other Inclusion
Inbound Marketing, Content Creation, Prospecting and Outreach, Automation and Nurturing, etc...
Total
$1,930/month
Workforce
Full-time Cold Caller
Fee: $400/month
Full-time Cold Caller
Fee: $45/month
Email Marketing Specialist
Fee: $45/month
Account Manager and Campaign Manager
Fee: $440/month
Other Inclusion
Telemarketers, QA Specialist, Account Manager, Production Manager, Research and Data Analyst, LinkedIn Marketers, Email Marketers, Sales Support, and etc...
Total
$8,350/month
Overhead
Company Benefits
Fee: $6174/month
Staffing and Utilities
Fee: $4500/month
Other Inclusion
Recruiting and Hiring Costs, Office Rent, Electricity, Telco Equipment, Repair and Maintenance, and other Operational Expenditures
Total
$10,674/month
While it’s clear that lead generation is effective, whether handled in-house or externally, the outcomes will depend on the tools and strategies employed. The Launchpad presents an ideal framework for an effective lead generation system, combining expert teams and professional-grade tools at a significantly lower price.
OVERALL COST TO RUN YOUR OWN
LEAD GENERATION PROGRAM?
$ 20,954
/ Monthly
About Us
The Launchpad Inc. is dedicated to empowering businesses through innovative solutions and exceptional service. With over 40 years of combined experiences, we specialize in helping clients grow by providing reliable, scalable strategies that align with their goals and market needs.
Over 40 Years of Expertise
With a solid, progressive track record in customer relations management, project implementation, and quality assurance, we deliver reliable and guaranteed results.
Dynamic Global Workforce
We provide a strategically aligned workforce, ready to scale up anytime, anywhere, ensuring rapid and effective service delivery.
Leadership & Best Practices
Our experienced management team shares industry-leading practices and methods to develop core competencies in people, technology, and processes—worldwide.
Advanced Infrastructure
At our call center, we leverage cutting-edge facilities designed to optimize efficiency and enhance the customer experience.
400-Seat Capacity
With our impressive 400-seat capacity, we can handle high call volumes and address complex client needs with seamless efficiency.